TRADITION MEETS INNOVATION
THE STORY OF 5 WALLA
5 Walla is a tribute to the beloved Indian tradition of chai, reimagined as a luxurious rum-based cream liqueur. Our brand story begins with the warmth and hospitality of Indian culture, where chai is the bedrock of social occasions, a symbol of togetherness and shared moments.
With 5 Walla, we bottle this spirit in a new and innovative way. Crafted with the five chai spices (cinnamon, clove, cardamom, ginger and vanilla), 5 Walla awakens your taste buds with every sip. Enjoyable on its own or as a new twist to classic cocktails, 5 Walla will transport your taste buds to the majesty of India and leave you wanting more.
The act of sharing
In India, chai is more than just a drink; it's a symbol of hospitality, a means of forging connections, and a source of comfort. Its preparation is an art, with each region offering its unique twist on the blend of spices and proportions. The act of sharing chai fosters camaraderie, sparking conversations that range from the mundane to the profound. Street vendors and roadside tea stalls, serving steaming cups of chai, become bustling hubs of activity, where people from all walks of life converge. This humble concoction has woven itself into the fabric of Indian society, offering a moment of respite in a fast-paced world, and acting as a bridge that brings people together, reinforcing the rich tapestry of Indian culture.
The art of the label
Indian matchbox art is a vibrant and captivating form of folk art that emerged in the mid-20th century. Bold and vivid colours, intricate patterns, and imaginative illustrations characterise this unique art form, transforming a seemingly mundane object into a canvas for storytelling and expression. 5 Walla’s bottle label pays homage to these miniature masterpieces.
The wisdom of the Walla
The term "Walla" in India is a suffix attached to various professions or trades, indicating a skilled practitioner of a particular craft. For instance, a "Dhobi Walla" was a laundryman, a "Dabbawalla" was responsible for delivering packed lunches, and a "Chai Walla" was a tea vendor. Over time, this suffix became an integral part of Indian lexicon, reflecting a diverse range of skilled professionals across the country. It has also gained a sense of cultural pride, representing the expertise and dedication of these individuals in their respective trades.
What People Are Saying
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